Crowdfunding and Album Update

Here I am emerging from the depths of… album production! That’s right, I am recording my very first album to share with the world and couldn’t be more excited!

At this point I have recorded 10 out of 14 tunes, and completed scratch tracks on two others! I’m not sure if all the tunes will go on the album, or if I’ll keep a couple around as bonus tracks and incentives to sign up for my email list. I don’t expect people to just give me their email list for nothing, so I want to be able to offer a free song as an exchange!

The more I research online marketing and e-commerce, the more excited I get. Why? Because if I can master this method of making a living through my music, then it doesn’t matter if I live in a super busy city or in the middle of the woods (as long as there’s a good wifi signal)! Through the beauty of the Internet, I can stay connected with all my wonderful worldwide people even though I live far away from most of you. And those relationships and connection is why I do all this in the first place.

Tuning up for a big recording day!

The reason why I’m making my album now is because it makes the most sense to tackle at this point in my career. I want to grow this music business as much as I can, which means developing multiple streams of income. My music business is currently service-based, so I offer my music in the form of entertainment (gigs) and teaching (private lessons). Those are two income streams right there. Now add e-commerce and selling a digital and physical CD online and we’re taking it to a whole other level!

Back to the album. Here’s what I have left to do before I release this project to the world in Spring 2020:

Recording Phase

  • Finish Recording
  • Mixing
  • Mastering 

Post Production Phase

  • Design the album cover
  • Creating the CD booklet
  • Pick a Digital Distribution platform
  • Physical CD printing

Pre-Launch Phase

  • Advertising and promo to spread awareness
  • Reach out to press release companies
  • Reach out to radio shows
  • Upload music to DD platform
  • Create and share content on email list, social media, and website building the hype
  • Set up a Shopify page
  • Study eCommerce, email marketing, copywriting and all the legalities!
  • Ship crowdfunding rewards
  • Launch a new campaign for pre-orders
  • Ship pre-orders
  • Anything else I’ve accidentally left out of this list!

Needless to say, this project is one of the largest ones I’ve ever undertaken — with the possible exception of my Masters’ Thesis! It’s certainly doable when I break it down into smaller steps to tackle one week at a time, but as you can see there are a lot of steps. You may be wondering if there’s a way you can help or be a part of this process… If this is you, keep reading!

I launched a crowdfunding campaign on Indiegogo this past Tuesday, Nov 19th. This is the perfect opportunity for you to be a very special part of the process and be the first to order the new album! I am offering several different levels of perks to those who contribute to this campaign, from early access digital downloads to signed CDs to house concerts to Skype lessons/hang outs! There is a price point for everyone. 

Check out my campaign video here!

Phew. That’s a lot to update you with! Basically this album is my life right now, and will continue to be one of my main projects for many months ahead. Up here in northern Michigan we’re buckling down into the winter season, which means a LOT of cold and snow. I’ve been making my peace with becoming a northerner the past few years. At first I wasn’t sure I’d like living in a remote area of the world, but I’ve gotta admit that it does wonders for my creativity. Just imagine me curling up near the wood stove in my little house in the woods with a cup of tea, pouring my thoughts out into this blog — see, that’s not so bad! I have the space to think, reflect, and get those ideas flowing. And like I said before, I can connect with you, wonderful reader, wherever I am! Thanks for being here, and keep your eyes open for more album and music life updates soon!

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